Healthy InSights® Informativo
Celebrating the Holidays With Your Hispanic Patients

Regardless of age or ethnicity, healthy sight plays an instrumental role in a healthy life. The holiday season is a time when we typically think of our family and friends – and is also a great time to reinforce with your patients the importance of encouraging loved ones to take the steps necessary to protect and preserve their vision for the future.

In this issue of Healthy InSights Informativo, we'll share the latest trends in the growing Hispanic population – including a need to educate your Hispanic patients about taking charge of their children's eye health early in life.

You may already be asking your Hispanic patients about the medicines they're taking – but don't forget to ask about herbal remedies. Read on to learn about the common homeopathic medicines your Hispanic patients may be taking that could impact their eye or overall health.

Finally, while the majority of your patients may celebrate Thanksgiving and Christmas, don't forget that many of your Hispanic patients may also celebrate Las Posadas and Three King's Day. Learn how you can leverage these holidays in your own practice as a sign of respect for the Hispanic culture.

As always, thank you for reading. If there is something you'd like to read more about, e-mail us at healthyinsights@transitions.com.


DATA YOU CAN USE – THE GROWING HISPANIC POPULATION

Hispanic Population to Triple by 2050

New research shows that Hispanic Americans will continue to lead a demographic makeover of the United States over the next half century – meaning you're more likely than ever to see an increase in the number of Hispanic or Spanish-speaking patients in your practice.

By 2050, the Census Bureau estimates that one in three Americans will be Hispanic, and that the Hispanic population will triple from 46.7 million in 2008 to 132.8 million in 2050. Additionally, nearly 40 percent of the nation's children will be Hispanic by then – up from 22 percent in 2008.

It's important to keep these trends in mind, considering Hispanic Americans have different eye health and communication needs than other populations. Additionally, your Hispanic patients may have less access to information about eye health than other demographic groups. A survey from the National Eye Institute revealed that Hispanics knew the least about eye health and were the least likely to have their eyes examined among participants. In fact, 41 percent of Hispanic respondents said they had not seen anything about eye health or disease within the past year.

There are several ways you can help educate your Hispanic patients about eye health and make them feel more comfortable at your office. For example, Transitions Optical offers a variety of education and point-of-sale materials geared toward the Hispanic population. For more information, contact your local Transitions representative or call 800-848-1506.

For more information about the Census Bureau findings, click here.

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SPOTLIGHT ON KIDS – BEGINNING EYE
HEALTH REGIMENS EARLY

Eye-Q Survey Reveals Need for Education Among Hispanics

We all know that healthy sight is especially important to a child's ability to experience the world. Despite this, results from a recent American Eye-Q survey conducted by the American Optometric Association (AOA) indicate that roughly one in five Hispanic children have not received a comprehensive annual eye exam.

The survey revealed that nine in 10 Hispanic kids did not receive their first eye exam within their first year of life, as recommended by the AOA. Results showed that just 9 percent of Hispanic children received their first eye exam between the ages of one and two, and 43 percent between the ages of three and four.

Additionally, the survey revealed alarming results about Hispanic parents' consideration of UV-blocking eyewear for their children. While children's developing eyes are more susceptible to permanent damage from UV rays, one-third of Hispanic parents said they did not purchase sunglasses for their children.

These results reinforce the need to educate your Hispanic patients about beginning eye health regimens – such as regular eye exams and UV-blocking eyewear – early in life.

Click here to view more detailed results from the American Eye-Q survey.

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Tips and Trends: HOMEOPATHIC REMEDIES

Use of Herbs and Remedies Among Hispanic Patients and Effects on Vision Care

A common thread among different Hispanic cultures such as Mexicans, Puerto Ricans and Cubans is the use of herbs and home remedies to cure illnesses and ailments. This is important to keep in mind when assessing your Hispanic patients' health and current use of medications that could affect vision.

Often, using herbs is a first line of treatment among Hispanic consumers. Why? This is a practice with a long tradition that is passed down from generation to generation. In fact, using "natural" elements to treat medical issues can be traced as far back as the time of the Aztecs, in Mexican culture for example, who used cactus (nopal) for various ailments.1

There are several reasons why it remains popular within the culture, even among acculturated and assimilated Hispanics. Oftentimes, Hispanics depend more on the family circle for support and advice than they do on health professionals. Hispanics will consult other family members about health matters, and word-of-mouth is very impactful in this community. Most Hispanics will listen to feedback and referrals from family and peers foremost.2 Additionally, many prefer herbal remedies because they believe it is "natural," and due to the often high cost of traditional medications, they choose a homeopathic solution as an alternative.1 Also, there is a popular belief that a person becomes ill as a result of an imbalance between hot and cold principles in the body. Examples of "hot" diseases or states are pregnancy, hypertension, diabetes and acid indigestion. Some "cold" disease examples are menstrual cramps, pneumonia and colic. Hispanics believe the goal of treatment is to restore harmony and balance.

This cultural tradition can affect the relationship between you and your patient and vision care. When you are asking about your patients' medical history and treatments, take note that they may not readily share what herbs they may be using; Hispanics can be afraid of being "scolded" by medical professionals because they believe most doctors trained in the United States do not believe in herbs.1 Therefore, you may not be able to obtain the full spectrum of medical information from your patient, at least initially. However, your respect of this practice and open-mindedness to their usage of homeopathic medicine will help build your relationship with your Hispanic patient so that they feel comfortable sharing their usage. Also, as you learn about what remedies your patient may be using, be aware that they may be taking herbs without the benefit of expert guidance and advice. This can create potentially dangerous situations when herbs are used for the wrong indications, or when herbs are combined with traditional medications.1 Share with your patients if you are concerned about the combination of herbs and medications they are using, as they may not know about possible negative effects.

Culture can shape a patient's concept of disease, treatment and even the existence of certain illnesses. An increased awareness of cultural differences can improve communication between you and your patient and improve patient compliance with other medical procedures and treatments. While there is limited knowledge regarding herbs or remedies used specifically to cure vision problems, it is important for eye care professionals to recognize that patients may be consuming herbal remedies for other issues, which could affect their eye or overall health.

Sometimes, Hispanics also seek out assistance from a family folk healer who has knowledge of folk medicine, which is often passed down from mother to daughter, or other specialists. Some names you should be familiar with include:

Curandero: a traditional folk medicine healer. This person receives training through an apprenticeship or has the gift of healing from God, and is knowledgeable in the use of herbs, diet, massage, prayer and ritual.

Espiritismo: a folk healer used by Puerto Ricans with the gift of contacting the spirit world and healing through the power of spirits.

Santero: sought out by Cubans, this is a medicine man who works with the spirits of good within a system to promote wellness.

Yerbero: a healer who uses herbs and spices to prevent illness and enhance healing.


Spanish-English Chart

1. Home Remedies for Type 2 Diabetes Used by Mexican Americans in El Paso, Texas,University of Texas at El Paso/University of Texas at Austin Cooperative Pharmacy Program
2. Health Issues in the Chicano/Latino Community taught by Seline Szkupinski Quiroga in the Chicana & Chicano Studies Program at the University of California at Davis, Fall 1998.

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CULTURAL INSIGHTS
–HISPANIC HOLIDAYS TO REMEMBER

Las Posadas and Three King's Day

In addition to Thanksgiving and Christmas, your Hispanic patients may also celebrate two native holidays before and after the New Year: Las Posadas and Three Kings Day. Recognizing these holidays in your practice is an opportunity for you to connect with your Hispanic patients, letting them know you are taking the time to understand their unique culture.

Las Posadas (the Inns) is a Catholic, Mexican festivity that consists of nine consecutive days of celebrations, starting December 16 and ending December 24. Las Posadas represents the challenges that Joseph and Mary faced in finding a room when traveling to Bethlehem to give birth to their son, Jesus. The holiday is typically celebrated on one particular evening with larger group activities held at a community center or street festival. The celebration may include formal performances – such as a re-enactment of the search by Joseph and Mary – with characters including angels, the Three Kings and a host of shepherds and shepherdesses. The characters usually wear colorful costumes from that time period and carry brightly decorated báculos (walking staffs) or faroles (paper lanterns).

Some communities may also practice the traditional manner of commemorating Las Posadas with groups of children and adults going from house to house, singing a traditional song requesting lodging (posada). At each house, the owner responds with refusal (also in song), until the group reaches the designated site for the party, where the owner recognizes Mary and Joseph and allows them to come in. Typically, each family in a neighborhood will schedule a night for the Posada to be held at their home until the celebration is complete.

Another Hispanic holiday is Three Kings Day (Día de los Tres Reyes), also known as the Epiphany. Held every year on January 6, this holiday is recognized more widely among Hispanic cultures such as Puerto Ricans and South Americans, in addition to Mexicans. It celebrates the day in Christian tradition when the Three Wise Men visited the baby Jesus. Traditionally, children put their shoes under their bed or in the living room so that the Wise Men can fill them with gifts. Some families also place hay and a bucket with water outside their home for the Wise Men's animals, and even some cookies and milk for the Wise Men: Melchor, Gaspar and Baltasar. A food that is traditionally eaten is Rosca de Reyes, an oval sweetbread decorated with candied fruit.

A growing number of retailers are promoting these Hispanic traditions. Consider leveraging these celebrations in your own practice during the holiday season.

  • Look for local community festivals and celebrations that your practice can participate in. Be sure to make this information available to your Hispanic patients.
  • Show respect for the holidays by placing an item in your office, such as a piñata full of candy, during Las Posadas or a sampling plate of Rosca bread to offer to visitors on Three Kings Day (you can purchase at a local Mexican bakery).
  • Place books about Las Posadas and Three Kings Day in your waiting room for patients and children to browse through while waiting for their appointment.
  • Offer special promotions or discounts on eyewear during these time periods.
  • Inquire with local newspapers if they are going to publish a special edition or insert around these holidays for strategic advertising opportunities.
  • Contact your local Transitions representative for more ideas on ways to leverage these celebrations on a local level.

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