Healthy InSights®
Working Together for Healthy Sight

Transitions has made a year-round commitment to working with its partners -and you- to help spread the word about healthy sight. In this issue of Healthy InSights, learn about Transitions Optical's new partnership with the American Optometric Association (AOA) to help you better meet the needs of your Hispanic patients.

To help you educate about options in eyewear, we're launching an enhanced Eyeglass Guide 2.0 that will allow your patients to turn eyeglasses into my glasses. We're also introducing new educational posters on Diabetes and the Eye. Plus, Transitions will be using its new sponsorship of the PGA TOUR to further expand the healthy sight message.

We also have some winners to recognize! Twelve outstanding student projects were awarded $500 scholarships through the Transitions® Healthy Sight for Life Fund. Plus, learn what happened at the Transitions booth during the annual Optometry's Meeting™ in Seattle - and find out who won digital cameras!

As always, thank you for reading. If there is something you'd like to read more about, e-mail us at healthyinsights@transitions.com.


Transitions and AOA Team Up to Deliver Hispanic Education and Resources

Hispanic Vision Initiative Announced at Optometry's Meeting™

The American Optometric Association (AOA) and Transitions are joining forces to deliver new communications tools and resources to help you better meet the needs of your Hispanic patients.

The AOA launched its "Hispanic Vision Initiative" during the annual Optometry's Meeting™ and announced plans for professional and public education, supported by Transitions. Education specifically designed for optometrists will provide insights into better understanding and accommodating the cultural differences and risk factors pertaining to Hispanic patients.

Additionally, the AOA is developing a new Spanish section on its Web site, with translations in key public information areas being supported by a grant through the Transitions Partners in Education™ program.

To support the initiative on an ongoing basis, the AOA has assembled a project team dedicated to helping optometrists better serve the growing Hispanic market. To guide the initiative, the AOA also has announced plans to release a patient survey, to be administered by optometrists, that will help provide insights into the needs relative to serving Hispanic patients.

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Help Your Patients "Turn Eyeglasses Into My Glasses"

Enhanced Eyeglass Guide 2.0 Supports Eyecare Professionals

Discussing eyewear options with your patients has never been easier! The enhanced Eyeglass Guide 2.0 will arm your patients with the latest information on lens and frame styles, while using personal customization for an individual fit - turning eyeglasses into my glasses.

Still found at www.EyeglassGuide.com, the updated site allows users to visually build a pair of eyeglasses - including lenses and frames - based on answers to a series of lifestyle questions. Lens recommendations come first and can include Transitions® lenses, progressives, anti-reflective coatings or high-index materials to suit each patient's everyday routine. After lenses are selected, the guide also provides frame-selection factors, such as face shape and color preferences. Patients are encouraged to print out the suggestions to bring to their next appointment.

On the site you will also find a link to the Eyeglass Guide you can add to your own site. Linking to the Eyeglass Guide will instantly enhance your Web site's content and will allow your patients to start thinking about their eyewear options prior to their next appointment!

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New Posters Shed Light on Ocular Effects of Diabetes

Posters Support Clinical Paper, Healthy Sight Counseling: Diabetes and the Eye

Transitions is now offering new tools to help you educate patients about the effects diabetes can have on long-term eye health and everyday quality of vision.

These new public education posters, available through the Transitions Partners in Education™ program, can help spark dialogue on the steps your patients can take to preserve and optimize their vision for the future. One poster is targeted specifically toward parents, and elevates awareness of the importance of proper eye care and eyewear for children with diabetes. The other poster highlights the increased chance for diabetics to suffer from eye damage from the sun as a result of the disease.

The posters complement Transitions Optical's existing UV-education materials and new clinical paper, Healthy Sight Counseling: Diabetes and the Eye, which provides insights into the link between diabetes and several eye diseases. For copies of the posters or paper, call Transitions Customer Service at (800) 848-1506.

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Transitions Tees Off as Title Sponsor of PGA TOUR Stop

Transitions Championship to Drive Home Healthy Sight Message

Transitions is making sure your patients are up to par with the steps they need to protect and preserve their healthy sight for a lifetime.

Transitions has announced a four-year title sponsorship of the PGA TOUR stop in Tampa. Designated the Transitions Championship for Healthy Sight, the first event will be held March 16-22, 2009, at Innisbrook's Copperhead course and will include a week of tournament-related events.

The sponsorship will enhance Transitions' ongoing efforts to help elevate consumer awareness of the need for healthy sight, the importance of vision care and the benefits of sight-enhancing vision wear like Transitions® lenses.

Over the coming months, keep an eye out as Transitions will be announcing several trade programs for 2009, which will enable you to leverage the sponsorship in your own patient outreach and marketing efforts.

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Transitions Awards $500 Scholarships to Outstanding Students

Congratulations to the Opticianry and Optometry Student Winners!

Transitions is proud to support the future generation of eyecare professionals and congratulates the winners of the Transitions® Healthy Sight for Life Fund scholarship program!

Through the program, Transitions has awarded twelve $500 scholarships to outstanding opticianry and optometry students who creatively explored one aspect of Healthy Sight Counseling - Vision Care, Vision Wear or Education - and its integration into everyday practice. Entries for the second-annual program ranged from educational posters and essays to a music video and children's book. Congratulations to the winners!

Opticianry Students

  • Brittany Bishop, Baker College
  • Marian Considine, Erie Community College
  • Brenda Lainez, Miami-Dade Community College
  • Carole LoVerso, Erie Community College
  • Zoila Regalado, DeKalb Technical College

Optometry Students

  • Brian Abert, Southern California College of Optometry
  • Radbert Chin, Ja-Hyung Lee, Anthny Trinh, Cleo Yeh, New England College of Optometry
  • Whitney Fahrman, Rachel Irwin, Anna Opydo, New England College of Optometry
  • Priyal Gadani, University of Alabama at Birmingham School of Optometry
  • Amy Kohen, Pennsylvania College of Optometry
  • Daljit Srai, The Ohio State University School of Optometry
  • Meagan Steg, Nova Southeastern University

The top two opticianry students judged to have the best entries will receive an all-expenses paid trip to the ABO-NCLE National Education Conference in Cincinnati, to present a summary of the projects at the posters session. The winning students will also receive recognition on the Transitions Healthy Sight for Life Fund Web site, where their entries will be featured.

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Education and Partnership at Annual Optometry's Meeting™

Winners of Digital Cameras Announced

Thank you to everyone who stopped by the Transitions booth during the AOA's Optometry's Meeting™ in Seattle!

There, attendees had a chance to learn about Transitions Optical's new initiatives - including the educational partnership with the AOA. During the meeting, Transitions also sponsored a number of education courses for optometrists and paraoptometrics on topics ranging from healthy sight to meeting the needs of Hispanic patients.

To boost excitement, Transitions also awarded digital cameras to six lucky winners.

  • Larry Friedman, OD
  • Cedric Mitsui, OD
  • Brad Nielson
  • Suzanne Offen, OD
  • Amanda Powers
  • John W. Stibel, OD

Congratulations to the winners, and thank you to all of the participants for making it a huge success!

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