Fall With New Education

During the back-to-school season and all year long, Transitions Optical is dedicated to providing education for professionals and consumers. That’s why Transitions is offering a variety of learning opportunities for you and your patients this fall.

In this issue of Healthy InSights, you'll read about how your patients can "swing" into fall with the new Improve Your Vision, Improve Your Game education program, made possible through Transitions' official marketing partnership with the PGA TOUR. You'll also find how Transitions has partnered with the Williams Group to offer a series of events just for eyecare professionals to teach useful business strategies for your practice. Plus, we'll tell you how new back-to-school materials added to the Transitions Online Marketing (TOM) tool can help you reach your youngest patients.

Fall is also a time for new beginnings – and Transitions is no exception, with the announcement of some exciting personnel news and the creation of a new division of Transitions: Transitions Sunwear.

Finally, if you’re seeking education at Vision Expo West this fall, don’t forget to stop by the Transitions booth to learn about the latest tools and products available.

As always, thank you for reading. If there is something you'd like to read more about, e-mail us at healthyinsights@transitions.com.


PGA TOUR Official Marketing Partnership in Full Swing

Improve Your Vision, Improve Your Game Education Program Launched

Healthy sight is now par for the course. Shortly after announcing a four-year sponsorship of the PGA TOUR event at Innisbrook – the Transitions Championship for Healthy Sight – Transitions has forged an official marketing partnership with the PGA TOUR. Transitions® lenses are now designated as the Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour.

To complement its new partnership, Transitions is launching a consumer education program, Improve Your Vision, Improve Your Game, which includes point-of-sale materials, educational tools and a Web site featuring a downloadable widget that will offer healthy sight and golf tips, enhancing vision on and off the course.

You’ll soon be able to leverage the Improve Your Vision, Improve Your Game materials and program in your own patient marketing and education efforts. Be sure to sign up to receive the latest information about the program and the Transitions Championship For Healthy Sight at www.Transitions.com/Golf.

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New Kid-Focused Materials

Free at TransitionsTOM.com

The school year is underway, and now is the perfect time to use the Transitions Online Marketing (TOM) tool to create and customize a number of complimentary, kid-focused point-of-sale materials to help you reach your youngest patients and their parents.

The TOM tool allows you to choose images, create your own messaging and insert your practice logo on all new materials, including:

  • Back-to-School Postcard - Choose from our wide selection of colorful images and designs, and send these personal reminders to parents, encouraging them to bring their children in for a routine eye exam.
  • Counter Card/Dispenser Mat Insert – Display these in your office to prompt patients to ask about how Transitions® lenses can help to promote a lifetime of healthy sight.

Don’t forget that the TOM tool allows you to personalize community ads, statement stuffers and more. Visit www.TransitionsTOM.com to get started today.

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Transitions Optical and Williams Group Team Up

Event Series Educates Eyecare Professionals on Business Strategies

Eyecare professionals know how to provide the best vision care for their patients – but what about the care of their practices? Through the Transitions Academy for Eyecare Practices, Transitions collaborated with the Williams Group to provide eyecare professionals with education on useful business strategies for two "Rx for a Healthy Practice" events.

The first event, with more than 40 attendees from the Carolina region, was held at the Ballantyne Resort in Charlotte, N.C., on July 11. A second two day event was held in Anaheim, Calif., on September 18th and 19th with 75 practices and 300 attendees, a third event is planned for December 4th in Minnesota.

These events brought together experienced consultants from the Williams Group and educators from Transitions Optical, to provide an interactive learning experience. The seminars focused on presenting management, marketing and financial strategies for building a profitable practice.

Registration for the third event is currently available online at www.wt-healthypractice.com.

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Grady Lenski and Greg Marko Take On New Roles

Appointments Will Drive Brands

To foster growth of the Activated by Transitions™ lines, Transitions has announced that Grady Lenski, former marketing director, North America, has assumed the newly established role of director, Transitions sunwear. Greg Marko, former business manager, channel marketing and communications, will replace Lenski to lead the North America marketing team.

With more than 20 years in the optical industry, Lenski will bring energy and a broad range of experience to his new leadership role. His strengths in sales, marketing, international business and technology are expected to expand the success of the Activated by Transitions lines, which have been a growing part of the Transitions brand family since their debut in 2006.

Marko began his career at Transitions in 2000 and is an experienced member of the North America marketing team. In his new role, Marko will be responsible for all Transitions marketing plans and programs for the U.S. and Canada. His expertise and in-depth knowledge of the optical industry will ensure his success in this leadership position. He will also continue to serve as a member of the Transitions Global Marketing Council.

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Vision Expo West Wrap-Up

Thanks to everyone who stopped by the Transitions booth at Vision Expo West! Attendees got a first-hand look at new products made available via Transitions VI® technology, and current tools from Transitions. Visitors also received information about the Transitions/PGA TOUR Official Marketing Partnership and the recently launched Healthy Sight Working For You campaign.

Finally, booth visitors had a chance to win a digital camera, or a grand prize trip for two to Innisbrook – home of the Transitions Championship for Healthy Sight – courtesy of Transitions! Keep an eye out, winners will be announced soon!

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