The New Consumer

These days, everyone seems to be talking about the new economy, and as an eyecare professional, it can be challenging to navigate the changing consumer landscape while providing your patients with the best eye care and eyewear. To help eyecare professionals gain insight into changing consumer attitudes and use them to grow their business, Transitions is offering a variety of education, programs and tools so that you'll not only survive, but thrive in the new economy.

Read on to find out more about these and other ways that Transitions can help you build your business:

  • Stop by the Transitions booth, #10053, at Vision Expo West for Skill Sessions on sports vision and the new consumer – with tips that you can put into practice today.
  • Be in the know about the latest Transitions® SOLFXTM products by signing up at TransitionsSOLFX.com.
  • Participate in the "Satisfaction Guarantee" program from VSP and Transitions to give your patients the benefit of trying Transitions® lenses risk-free for six months.
  • Order the new What To Expect: Eye Care Communication Guide to help you connect with your Spanish-speaking patients.
  • Become a fan of the Transitions Lenses: Healthy Sight Professionals Facebook page for tips and updates from Transitions, or if you're new to Facebook, order the new "Putting Your Practice on Facebook" guide.

If there is something you'd like to learn more about, please e-mail us at healthyinsights@transitions.com.


Transitions Skill Sessions at Vision Expo West

Kenny Perry, Guest Speakers, New Materials Featured at Transitions Booth #10053

Be sure to stop by the Transitions booth, #10053, at Vision Expo West. With business-building presentations from industry experts, professional athletes and sports vision experts and great prizes, you won't want to miss all of the excitement.

Help your business thrive with Thursday and Saturday skill sessions on "The New Consumer."

Thursday, Ed DeGennaro
1, 2, 3 and 4 PM

Saturday, Samantha Toth
11 AM and 1 PM

On Friday, PGA TOUR professional Kenny Perry, professional swing coach Matt Killen and sports vision expert Larry Lampert, O.D., will offer free swing lessons, photo ops and business-building tips so you can take your practice and golf game to the next level.

Friday
11 AM and 2 PM – Leveraging Sports Vision to Grow a Successful Practice
1 PM – Mechanics of Your Swing
3 PM – Putting

Improve Your Vision, Improve Your Game materials and multicultural education tools will also be available, including the new bilingual What to Expect: Eye Care Communication Guide and Eye Exam Guide, designed to meet the needs of your Spanish-speaking patients.

Register at the booth to win a digital photo frame, or a grand prize trip for two to the 2010 Transitions Championship in Palm Harbor, Fla., including airfare, two nights at the Innisbrook Resort and tickets to the tournament.

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Does Your Sunwear Work for You?

New Performance-Inspired Products from Transitions SOLFX

Transitions launched the Transitions® SOLFXTM brand to offer vision-enhancing sun lens options that help wearers to see better, look great and perform their best in changing outdoor light conditions. Now, Transitions Optical is expanding on that offering and introducing new sports-inspired products to help your patients take their performance to the ultimate level.

For golfers, DEFINITY® Fairway Transitions® SOLFXTM lenses are now available. Designed to optimize performance on the golf course, these lenses change from amber to darker brown to meet the unique visual needs of golfers with a multifocal prescription. The lenses are optimized with innovative features to help golfers see better and play smarter, improving contrast and depth perception to help them read greens better in any sun condition and see the ball more clearly through all zones of vision.

Enhancing vision for power sports, new SHIELD TechTM Transitions® SOLFXTM visors are the first non-ophthalmic product to incorporate photochromic technology from Transitions Optical. SHIELD TechTM Transitions® SOLFXTM visors are dark in bright sunlight, clear in low-light conditions and at night, and automatically adjust to everything in between – so no matter what's around the next turn, riders can enjoy the freedom of the open road.

These and other Transitions® SOLFXTM products work to meet the specific needs of your patients – and they can work for you to help you do the same. Be in the know by visiting TransitionsSOLFX.com.

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ABO-NCLE Attendees Show Off Their Skills

Transitions "Skills" Contest a Success, Scholarship Winners Rewarded at Conference

Transitions created some friendly competition among conference attendees with the first-ever Transitions 10-Minute Skills Challenge at the 2009 ABO-NCLE National Education Conference in Cinncinati, Ohio, Sept. 11-12.

Participating opticians demonstrated their academic and practical skills in four areas: the Lens Matching Event, the Neutralizing Event, Frame Alignment and Optician History, accumulating points for each event. Participants could compete in one and become the category leader, or try to master all four to receive the top honors and win Transitions® SOLFXTM products. The top three overall winners were honored at the closing of the exhibit hall on Saturday and earned the right to call themselves a Skilled Optician. Everyone who participated received a photochromic T-shirt, courtesy of Transitions.

In addition, the following Students of Vision opticianry scholarship winners were in attendance to present posters of their winning entries:

  • Ellen Gelsen, Hillsborough Community College, "The Optician's Role in Healthy Sight Counseling Throughout a Lifetime"
  • Jelena Cakic, Cuyhoga Community College, "Healthy Sight Counseling"
  • Kate Jacobs, Camden Community College, "Eyes and Computers"
  • Abdallah Yeslam, Raritan Valley Community College, "There's More to an Eye Exam Than Vision Correction"
  • Carole LoVerso, Erie Community College, "Bilingual Healthy Sight Counseling"

To learn more about the Students of Vision Scholarship Program made possible by the Transitions® Healthy Sight for Life Fund, visit www.HealthySightforLife.org.

Congratulations again to our scholarship winners, and thanks to all challenge participants for showing us your skills!

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Promote Healthy Vision With "Satisfaction Guarantee"

Allows VSP Patients to Try Transitions Lenses Risk-Free

Transitions® lenses can help your patients see better today and for years to come. To help you promote healthy vision and increase profits, Transitions and VSP are continuing the successful "Satisfaction Guarantee" program, allowing patients to try Transitions lenses risk-free.

Through the program, VSP doctors can offer their patients who are VSP members up to six months to experience their new lenses. If the patients are unsatisfied, VSP will replace their Transitions® lenses with ordinary, clear lenses free of charge.

"In today's economy, consumers want to be sure that they are making the best choice and getting the most value when making an eyewear purchase," said Pat Huot, director, managed vision care, Transitions. "This program allows VSP eyecare professionals to stand out in a competitive environment and show their commitment to patient satisfaction with a premium product like Transitions lenses."

Transitions is promoting the "Satisfaction Guarantee" program once again this year through national TV commercials, reaching millions of consumers. You can promote the program in your own office by calling Transitions Optical Customer Service at (800) 848-1506 for a free promotional display and poster, or visiting www.TransitionsTOM.com for a customizable patient recall card, available in English and Spanish.

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"Surviving and Thriving" Learn and Earn Wraps Up

Offers Tips for Approaching Consumers in the "New Economy"

The third quarter Learn and Earn training, "Surviving and Thriving in the New Economy," has been in demand. This training module provides eyecare professionals with information about the changing attitude of consumers and how educating them on the benefits of products creates an understanding of value. Information from this module has been so popular it has been modified for a quick study seminar at Vision Expo West.

Each quarter, Transitions develops a 15 to 20 minute in-office Learn and Earn training module, addressing product knowledge, healthy sight information and ways to improve business practice. Eyecare professionals who take advantage of this program are then automatically entered to win great rewards from Transitions!

To find out more about the Learn and Earn program, contact your STAR Lab representative today, or call Transitions Optical Customer Service at (800) 848-1506.

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