Healthy InSights®
Experience the Support

In this issue of Healthy Insights, learn about what Transitions has in store for the biggest optical trade show of the year – including a peak at the new Transitions® VI technology and the tools available to support the largest product launch in optical history!

While you’re in New York, don’t forget to go outside and watch the new Transitions commercial on the jumbotron at Times Square! Plus, Transitions is airing the commercial in Spanish for the first time in the U.S. Read on to learn about Transitions Optical’s Major League Soccer sponsorship – and a new Watch and Win Sweepstakes for your patients.

If you haven’t had a chance to visit one of the Experience Transitions® VI tour stops, stop by the Transitions booth to find out how you can register to attend the final events or catch up on the news. Finally, read about how Transitions is supporting the next generation of opticians and optometrists through a scholarship program.

As always, thank you for reading. If there is something you'd like to read more about, e-mail us at healthyinsights@transitions.com.


Experience Transitions VI at Vision Expo East

Stop by Booth #2318

Be sure to stop by the Transitions VEE booth to learn more about the most advanced photochromic technology in today’s marketplace – Transitions® VI lenses!

Attendees will learn about the new, advanced Transitions VI technology – and the tools available to support the largest product launch in optical history. Visitors will have a chance to watch the new Transitions commercial, featuring a “day-in-the-life” of a nature cinematographer, and enter to win a digital camera for themselves!

Several manufacturers will also be announcing new availability in Transitions VI lenses – so be sure to find out about the latest availability. For more about Transitions VI lenses, visit www.transitionsVI.com.

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New Transitions TV Commercial Features
Nature Cinematographer

Largest Marketing Campaign in Transitions' History

By now you’ve probably seen Transitions Optical’s new television commercial, which features a “day in the life” of a nature cinematographer, who relies on her eyes for her work. The commercial will make an estimated 4 billion impressions throughout 2008 – driving patients to you for more information about UV protection and the benefits of Transitions® lenses!

The commercial will air over a 25-week span, with spots scheduled to run during top primetime, daytime, syndicated, news and cable television shows. Plus, consumers who view television shows online at ABC.com will be able to see the Transitions commercial through a streaming video player! Check out the new commercial on TV now – or watch it online!

The commercial is being supported by new print advertising and the largest marketing campaign in Transitions Optical’s history. The print ads, which feature real-life photojournalists, will appear in popular consumer publications – making more than 270 million impressions! Stop by the Transitions booth at Vision Expo East to learn more!

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Transitions Commercial Airs in Times Square

New Transitions Ad to Reach 1.5 Million Viewers Daily

As you make your way around New York City during Vision Expo East, be sure to look up while visiting Times Square! The Transitions brand will be visible on the “jumbotron” throughout the month of April, reaching an estimated 42 million viewers.

The new commercial will air six hours a day between 9 a.m. and 2 a.m. – or nearly 2,000 times per month – reminding more than 1.5 million daily passers-by to protect their eyes from harmful UV rays. Be sure to stop by Times Square and check it out for yourself!

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Transitions Kicks-off Watch and
Win Sweepstakes

Commercial to Air in Spanish During Sunday Soccer Games on Telefutura

Transitions is airing its commercial in Spanish for the first time during Telefutura’s telecast of Major League Soccer in 2008 – reaching 127.5 million consumers about the importance of healthy sight and the benefits of Transitions® lenses. To complement this initiative, Transitions is kicking off a Watch and Win Sweepstakes, giving viewers a chance to win a variety of soccer-themed prizes.

The Watch and Win Sweepstakes will run March 30 through Nov. 23, 2008. The Transitions logo will be visible on the official game clock during each game, and a Watch and Win-themed electronic billboard will drive viewers to the Transitions Web site, where they can register to win weekly prizes - including a grand prize trip."

Be sure to encourage your patients to watch Sunday soccer games on Telefutura. Contact your local Transitions representative for more information on how to leverage the sweepstakes in your practice, or stop by the Transitions booth at Vision Expo East!

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Experience Transitions VI Tour Educates on
New Technology

11-City Tour Wraps Up With Stops in New York and Detroit

Through April 3, eyecare professionals can be a part of optical history by attending the Experience Transitions® VI tour. The tour kicked off in February and has already stopped in nine cities throughout the U.S. – giving eyecare professionals a chance to experience the new Transitions VI technology firsthand, plus learn about the tools and support for the new product.

Tour attendees can register to win great prizes, plus receive a free education voucher and a free professional fit for Transitions® VI lenses. If you haven’t had a chance to “experience” Transitions VI for yourself, be sure to visit www.transitions.com/tour and register to attend the final two stops.

  • April 1 – New York City
  • April 3 – Detroit, Mich.

We look forward to seeing you there!

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Transitions Scholarship Program Focuses on Healthy Sight Counseling

Renewed Initiative Supports Opticianry and Optometry Students

Transitions is continuing its scholarship program in 2008! Supported by the Transitions® Healthy Sight for Life Fund, the initiative will award $500 scholarships to outstanding opticianry and optometry students under the 2008 theme: Focus on Healthy Sight Counseling.

To apply, students must create a project exploring one aspect of Healthy Sight Counseling - Vision Care, Vision Wear or Education. Scholarships will be awarded to students who demonstrate a clear understanding of how the optician or optometrist can play a role in making one aspect of Healthy Sight Counseling a part of patient care in everyday practice.

Students are encouraged to submit projects of any length and format by the May 15, 2008 deadline, and winners will be announced by June 15, 2008. For more information about the scholarship program or Healthy Sight Counseling, contact education@transitions.com or visit the Transitions Web site.

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