"Spring Training" with Transitions

Transitions Sponsors Academy for Eyecare Practices™

Transitions Optical is expanding its popular Academy for Eyecare Practices^TM series – helping eyecare professionals and practice owners gain valuable insight into marketing and capturing new business.

With laboratory and lens manufacturer involvement at the local level, the program provides doctors and their staff proven methods for growing their business through interactive sessions on topics such as marketing, management and finances. Attendees will walk away with concrete materials, such as benchmarking tools and customizable in-office materials, plus a working knowledge of how to leverage their unique story to the community.

All events will include top-tier optical consultants, such as Williams Group, Eric Rollins of Rollins Consulting, LLC; Gary Gerber, founder and senior consultant of The Power Practice; and Tim Fortner, trade development manager, Transitions.

Click here to sign up for an event near you.

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Webinar Series to Focus on Needs of Hispanic Patients

Does your practice serve Hispanic patients? Or could it in the future?

Learn more about the unique eye health and communications considerations for treating Hispanic patients through a complimentary webinar sponsored by VSP^® Vision Care, Eyefinity^®/Officemate^® and Transitions Optical.

Led by a panel of two optometrists with vast experience in the Hispanic marketplace, the webinar series will be offered at two convenient times per day on both April 29 and May 6. The series will be ABO- and COPE-approved. Following the webinar, attendees will have access to a variety of resources to leverage in their own patient marketing and education efforts – including VSP's Latino Business Kit.

The webinar was tested in the California market in December 2008, and was a huge success. As the Hispanic population continues to grow - not just in California, but around the country - we're here to support you with education and resources to use in your practice.

For webinar dates and times and additional information on how to register, visit www.eyefinity.com and select the eLearn tab.

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New Children’s Sports Eye Safety Brochure

A new brochure from Prevent Blindness America – made possible by a grant from the Transitions^® Healthy Sight for Life Fund – helps caregivers, school personnel and athletic coaches understand how to protect against sports-related eye injuries and become advocates in their communities.

The brochure describes risk factors that exist, recommends eye protection for many popular sports and also includes a checklist to aid consumers in recognizing eye injuries and assessing the level of emergency assistance required.

Click here to request complimentary copies of the brochure to use in-office or at community events, or call Transitions Optical Customer Service at (800) 848-1506.

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Transitions Championship Educates on Healthy Sight

With an exciting week of world-class golf, community education and partnership events, the first Transitions Championship For Healthy Sight, an official stop of the PGA TOUR, was a huge success – reaching millions of consumers about the importance of healthy sight in relation to overall health and wellness, and the benefits of Transitions^® lenses.

Held from March 15-22 at the Innisbrook Resort and Golf Club in Florida, the Transitions Championship week was filled with fun and educational events. Each day of the tournament had a different health-related theme, supported by on-site activities to help educate on various aspects of health or wellness. Outside of the on-site "Live Your Vision Pavilion," activities were extended online to allow eyecare professionals and viewers at home to benefit from the education offered through the tournament.

The last day of the tournament was celebrated with the "Live Your Vision" event, during which attendees enjoyed guest speakers and relaxed in the Transitions Vision lounge. Optical industry partners, such as the American Optometric Association, VSP and The Vision Council, were also on-site to support the events.

During the Transitions Championship, Transitions also launched its new sunwear brand – Transitions^® SOLFX^TM sunlenses – along with new partnerships and a new golf product concept.

For more information about the week's events,
visit www.TransitionsChampionship.com.

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First Quarter Learn and Earn Training Wraps Up

Transitions has just wrapped up its first Learn and Earn training offering for the year – "Improve Your Vision, Improve Your Game" – which tied in with Transitions Optical's consumer education program dedicated to sports vision.

The Learn and Earn program assists Transitions STAR Lab partners in bringing education to their eyecare professional customers. Each quarter, Transitions develops a 15 to 20 minute in-office Learn and Earn training module, addressing product knowledge, healthy sight information and ways to improve business practice. Eyecare professionals who take advantage of this program are then automatically entered to win great rewards from Transitions!

Five winners were randomly selected from the eyecare practices who received training during the first quarter. The following offices will all receive a $100 AMEX gift card:

• Jackson Wayne, O.D. in Whitehall, Mich. (trained by Wally Grubba, Soderberg Ophthalmic Services, Inc.)
• Mann Eye Center in Cleveland, Tex. (trained by Keith Hensel, Luzerne Optical Laboratories)
• Opticare Vision Center in Harrison, Ohio (trained by Pat McMahon, Diversified Opthalmics)
• Corona Optometry in Corona, Calif. (trained by Gail Witte, Carl Zeiss Vision Laboratories)
• Hyde Park Optometrists in Cincinnati, Ohio (trained by Pat McMahon, Diversified Opthalmics, Inc.)

Congratulations to our winners!

To find out more about the Learn and Earn program, contact your STAR Lab representative today, or call Transitions Optical Customer Service at (800) 848-1506.

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